Paperdoll is a treasure trove of goregous fashion and must-have finds nestled in the idyllic beachside village of Rauamti on the Kapiti Coast, 45 mins from Wellington. We have created the perfect mix of exciting labels such as well known brands Noa Noa, Charlo by Augustine, Tuesday, Emily & Fin, Stitch Ministry & much more. We also have a great selection of jewellery, accessories, bags, shoes and loads of other unique pieces that will catch the eye of any little magpies!

We pride ourselves on creating an happy shopping experience for you in our friendly welcoming atmosphere. We love to help you pick out beautiful clothes that suit and flatter your shape and that make you feel glam and goregous. Our aim is to offer outfits that are not only sensational but also fun and affordable. Come in and play dress ups with us!

When I was growing up I loved playing dressing up, happily creating outfits for my dolls and dressing my own paper-dolls. I now have over 25 years in the fashion industry. From making and wearing my own clothes, and wardrobe consulting, to the many years in fashion retail including 13 years for Sophie Voon. Through those years I have gained a very broad knowledge and practical understanding of the clothes I sell and the ladies I sell to.

I'm passionate about people and fashion, and love helping my customers find the perfect shape, colour, and style, that best suits them and their lifestyle. I love having fun with dressing up, and many of my clients keep coming back just for the Paperdoll experience.